Bringing to life Toyota's mission of "Happiness for All"
We build and evaluate tools that help people better understand how we are all interconnected. In doing so, this allows us to experiment and discover the best ways to make more impactful connections. One such tool is Storybook, a web application we built to help people create...
Accelerate innovation and creativity for future products and technologies
With recent advancements in the capabilities of Text-to-Image (T2I) AI models, product designers have begun experimenting with them in their work. However, T2I models struggle to interpret abstract language and the current user experience of T2I tools can induce design fixation...
Accelerate carbon neutral behavior and improve carbon neutral technologies
From ride-hailing to car rentals, consumers are often presented with eco-friendly options. Beyond highlighting a “green” vehicle and CO2 emissions, CO2 equivalencies have been designed to provide understandable amounts; we ask which equivalencies will lead to eco-friendly...